Two Ads

1. The Change to Win labor coalition kicked off first major television ad of the cycle -- both spot and cable. The ads promote the group's Make Work Pay campaig and spotlight corporate CEO pay in contrast to the tough times faced by "millions of hard working Americans." They'll air most prominently on Sunday during the morning talk shows in at least ten large markets. MSNBC and Comedy Central refused them. The script is after the jump.

2. Also: AZ Sen. candidate Jim Pederson (D) uses John McCain in his second TV ad, which takes Sen. Jon Kyl (R) to task on immigration. The first line: "Senator McCain says that Jon Kyl's immigration plan borders on fantasy." Pederson calls his own plan "realistic and a long-term solution."

PHOTOGRAPHS OF HARD-WORKING, HONEST WORKERS. AT FIRST THEY'RE FULL SCREEN, BUT AS THE SPOT PROGRESSES THE PHOTOGRAPHS GET SMALLER AND SMALLER, AS THE BLACK SURROUNDING THEM GETS BIGGER AND BIGGER.

AVO:

They don’t have golden parachutes or stock options.

They don't own vacation homes or fly on the company jet.

They are tens of millions of hard working Americans.

But while their companies' profits get fatter and fatter…
And their CEOs get richer and richer…

SUPER:

Average CEO pay rose 27% last year, to $11.3 million.

AVO:
Workers get left farther and farther behind.

SUPER:

After inflation, taxes, and health costs the average American worker makes less than he did in the 1960s.

AT THIS POINT, THE PHOTOGRAPH OF THE LAST WORKER IS VERY SMALL AND IT
NOW VANISHES INTO A TINY DOT, THEN OFF SCREEN ALTOGETHER, LEAVING A
BLACK SCREEN.

AVO:
Don't let America's middle class vanish.

CHANGE TO WIN LOGO & SUPER:
It's time to make work pay.

www.makeworkpay.org

AVO:
It's time to make work pay.