On The Download: Texas Picture Show

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Texas Governor Rick Perry launched an internet ad buy Monday for 15-second videos before video on news Web sites. According to the Governor's ad firm, Broadband Enterprises, Perry is the first political candidates to run this type of full-length ad before video news stories. The ads, known as "pre-roll," are based on Perry's existing TV ads. For an example of a Netflix pre-roll, click here.

A spokesperson from Perry's campaign, Robert Black, declined to comment because of what he called a longstanding policy not to discuss ad buys. He said Broadband enterprises put out a press release without their knowledge or permission.

Although many candidates make ad buys on internet news sites, so far mostly corporations have found sucess with the pre-roll format. The market is certainly ripe for politicians: Newspaper Web sites viewers are usually education, informed and probably likely voters. But will this induce any voter/viewer backlash? Users can't click through this ad to watch the video, so there is a potential for negative reactions. If viewers change the channel when a TV ad comes on the screen, how much easier is it to close the entire window?

*Two new Web ads: The DNC released "Bin Laden Been Missing" Friday and Gov. Ted Kulongoski's re-election campaign in Oregon has released a video response, "Ted's Accomplishments (In 10 Seconds)." For more, check out Web AD-dict.

*AZ Senate candidate Jim Pederson has re-launched his Web site.

*Joe Lieberman's campaign has launched a new blog, "The Full Lamonty," dedicated to posts on Democratic opponent Ned Lamont.

*In lieu of the five year anniversary of 9/11, more than a few statewide campaigns suspended their Web sites all day Monday. Specifically, the Web sites of Sen. Bob Menendez's and Rep. Ed Case's Senate campaigns went dark all day. Sens. Rick Santorum, Conrad Burns and the DSCC put up splash pages noting the anniversary as well. Nearly a dozen other statewide candidates, almost evenly split Republicans and Democrats, had graphics and statements on their cites to commemorate the day.