More Details About Romney's Announcement
Here's a small preview of the message you'll hear from Gov. Mitt Romney next week when he announces his presidential candidacy.
Michigan is, yes, the state where his father served for three terms as governor. The Henry Ford museum in Dearborn is dedicated to, yes, Henry Ford. But its exhibits recount the economic, social and political history of American manufacturing. That industry is dying. Michigan's economy is lagging. America might one day wake up to find that China and India.... Well, you get the idea.
Two buzzwords: "Innovation" and "change."
Romney will introduce himself as the president who can see around the next corner, who will equip Americans to meet the competitive challenges of the 21st century, who will bring innovation and reform to government.
So he supports innovation, change and... wants to be seen as Mr. Conservative.
Somehow I doubt Luntz would approve.
He wants to be seen as Mr. Conservative, not Mr. Reactionary.