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Branding The Candidates

NationalJournal.com recently emailed wordsmiths Frank Luntz, a Republican, and Andrei Cherny, a Democrat, a series of short questions on messaging. Here's a preview, click the chart for the rest. [PATRICK OTTENHOFF]

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* Gingrich was volunteered

7 Comments

Principled for Hillary? Can honestly say I've never heard that association before. Tenacious, maybe.

Luntz apparently couldn't follow the "one word" directive...

The insiders are wrong 90 percent of the time. Why should anyone pay attention to these clowns?

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Andrei Cherny is obviously a backwards liberal!

Romney is principled, and Hillary is shifty.

Liberals see everything backwards & reversed!

Romney's description: "flip flopper"

Luntz=Quack