Ocean's Seventh Hits SC, IA and NH
Mitt Romney just went up with his seventh TV advertisement of the campaign, "Ocean," running in IA, NH and SC. While it's not the campaign's first ad buy in SC, it's the campaign's first significant buy in the Palmetto state in a few months. Campaign spokesperson Kevin Madden said that aside from an initial round of ads that ran in FL and SC just after Romney's announcement in February, ads have been concentrated in NH and IA. The SC portion of the "Ocean" ad buy is just for cable.
The timing of this ad and its content are unique for a couple of reasons:
-It's the day before Ann Romney hits the road with her own campaign bus. Nothing says family values like having your wife hit the road on your behalf.
-SC is the only early state where Romney is not yet leading in the polls. The campaign is probably aiming to fix that this quarter with the TV ad.
-John McCain's in-state staff is shrinking, while southerner Fred Thompson might be on his way in soon. It's the perfect window.
-This is the state where many believe he will encounter the most resistance on his Mormon religion. And appropriately, "Ocean" emphasizes socially conservative themes -- the last frame of the ad shows Romney bouncing a grandchild on his knee.
-Isn't this ad just a little bit dull? Perhaps the water theme is an ode to this avant garde gem of a Web video from Mike Gravel's campaign.
-Finally, under what circumstances would you not put Romney's presidential good looks in a TV ad? [SHIRA TOEPLITZ].
...and shouldn't there be a disclaimer which states...
"Brought to you by the Church of Latter Day Saints; The Mormons," 'cause it feels an awful lot like one of their classic warm and fuzzy TV commercials. Coincidence? I think not.
How about an ad about how Romney spent $300 on makeup 'consulting' to a California company that describes itself as "a mobile beauty team for hair, makeup and men's grooming and spa services.
Romney spokesman Kevin Madden confirmed that the payments -- actually two separate $150 charges -- were for makeup, though he said the former Massachusetts governor had only one session with Hidden Beauty of West Hills, Calif.
I wonder whether pretty boy Mitt is a Cover Girl or Clinique fan.
Piltdown Man,
You will find the the Church of Latter Day Saints; The Mormons, are generally a conservative group. Yet, so are evangelical christians a conservative group generally. Why would the Mormon Church place a disclaimer saying that the advertisement was brought to you by them when it was not. If the Mormon Church is involved in politics, it would lose its tax-exempt status, pay huge IRS fees, and have all of the income it has made taxable. Why would it become involved in politics if it against the policies of the church to do so?
If you are looking for "fuzzy" commercials, they are happening all around you from tire companies, to greeting card companies. The reason they are used is because they work.
So what if Mr. Romney is good looking? Seems he cares about kids, is anti-sludge, willing to spend a few bucks promoting cultural clean-up. Works for me. None of the ugly candidates are doing any of that. And they're ugly.
David -
I get it. Was my sarcasm too subtle?
Pilt