Obama Trumps Clinton In OH Ad War
Barack Obama outspent Hillary Clinton almost two-to-one on TV spots in Ohio, according to the Wisconsin Advertising Project. Together, the campaigns aired more than 16K spots for a total of $6.8M. Including third-party spending, ads for the Dem primary numbered 19K, costing $8M.
Obama spent $4.4M to air about 10K ads, while Clinton ponied up $2.3M for about 6K spots.
More than one-fifth of Clinton's advertisements were negative compared with 5% of Obama's. And both Dems focused the bulk of their ads on jobs, health care and trade. The Clinton campaign mentioned NAFTA 1,190 times in their ads compared with 1,108 NAFTA shoutouts from Obama.
Obama targeted the Cleveland, Cincinnati and Columbus markets, while Clinton focused on Youngstown, Columbus and Cleveland.
Interest group spending was also a factor in the OH ad war. The American Leadership Project, a 527 supporting Clinton, spent more than $80K on more than 175 ads. More third-party cash, however, was spent bolstering Obama's effort; the Service Employees International Union and the United Food and Commercial Workers International Union together spent more than $1M to air nearly 2,500 spots for Obama. Third party groups accounted for 15% of political ads aired in OH before the primary.
(JENNIFER SKALKA)
I think it's only a trump if you win the primary too.
All this says is that despite outspending Hillary 2:1, he still lost the primary.
It stands to reason that the campaign bringing in more money would spend more, particuarly when campaigning from behind in a state.
Remember how in the couple of days leading up to March 4 the Clinton campaign told us they were being outspent 5:1? Wait, you mean they said something patently untrue and weren't called on it? I can't believe it! Particularly since the media is in the bag for Obama....