"Broken"

New John McCain television spot running in "key states." Marks a return to McCain's pitch that he's a maverick bent on reforming a "broken" Washington.

Narrator: "We're worse off than we were four years ago. Only McCain has taken on big tobacco, drug companies, fought corruption in both parties. He'll reform Wall Street, battle Big Oil, make America prosper again."

After a week of hammering his Dem rival for being a celebrity and nothing more, the GOPer's new spot pushes a more positive message. And with calls from his fellow Republicans for McCain to shift from the angry, attack dog candidate of 2008 to the straight talker of 2000, the ad also reminds voters that McCain has a constructive history of breaking with his party on critical issues.

UPDATE -- Obama spokesman Bill Burton responds: “Senator McCain wants Americans to forget that during the Republican primary, he said that Americans were better off than we were eight years ago, and that he thinks we’ve made ‘great progress economically.’ He wants us to forget that he’s fully embraced the Bush policies he once opposed, and bragged about supporting those policies ‘more than 90 percent of time.’ The truth is, being a maverick isn’t practicing the same kind of politics we have seen from Washington for decades, it isn’t having a campaign run by Washington lobbyists, and it’s certainly not promoting the same policies that have led America down the wrong path these past eight years."

Script For "Broken" (TV :60)

ANNCR: Washington's broken. John McCain knows it. We're worse off than we were four years ago.

Only McCain has taken on big tobacco, drug companies, fought corruption in both parties. He'll reform Wall Street, battle Big Oil, make America prosper again.

He's the original maverick.

One is ready to lead -- McCain.

JOHN MCCAIN: I'm John McCain and I approved this message.