Tuesday, May 22, 2012

Kristol To McCain: Fire Your Campaign

October 13, 2008 | 11:18 AM

Conservative NYT columnist Bill Kristol wants John McCain to fire his campaign and seize a less negative, attack-focused strategy in the waning days of the contest:

The bad news, of course, is that right now Obama’s approval/disapproval rating is better than McCain’s. Indeed, Obama’s is a bit higher than it was a month ago. That suggests the failure of the McCain campaign’s attacks on Obama.

So drop them.

Not because they’re illegitimate. I think many of them are reasonable. Obama’s relationship to the Rev. Jeremiah Wright is, I believe, a legitimate issue. But McCain ruled it out of bounds, and he’s sticking to that. And for whatever reason — the public mood, campaign ineptness, McCain’s alternation between hesitancy and harshness, which reflects the fact that he’s uncomfortable in the attack role — the other attacks on Obama just aren’t working. There’s no reason to think they’re suddenly going to.

There are still enough doubts about Obama to allow McCain to win. But McCain needs to make his case, and do so as a serious but cheerful candidate for times that need a serious but upbeat leader.

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