Diageo/Hotline Poll: Ouch!

Just how bad is it for AIG out there? The latest Diageo/Hotline poll, released this a.m., shows AIG is more unpopular than Bernie Madoff. Four in five RVs have an unfav impression of AIG, including 67% who feel strongly unfav. Madoff, meanwhile has an overall unfav of 67% and a 63% strong unfav. Just 8% and 3% have a fav impression of AIG and Madoff, respectively.

The poll, conducted 3/26-29 by FD, surveyed 800 U.S. RVs and has margin of error +/- 3.5%.

(MATTHEW GOTTLIEB)