Lowden First GOPer On NV Air
Ex-NV GOP chair Sue Lowden (R) has launched the first ads in her bid to claim the nomination against Senate Maj. Leader Harry Reid.
The 30-second spot focuses on Lowden's biography. Notably, for a campaign that has been based almost entirely on contrasts with the unpopular incumbent, Lowden doesn't mention Reid at all in the spot.
Lowden is spending more than $100K on the new ad, with about 800 gross ratings points per market, according to Lowden manager Robert Uithoven. The ad is running on statewide network TV and on Fox News. A source not affiliated with the campaign who tracks ad buys said the campaign had purchased 358 GRPs in Las Vegas, 485 GRPs in Reno and a smaller buy in Elko, in the northeast corner of the state. Lowden is also running ads on Vegas and Reno radio over the next week, according to the source.
Update: This post has been updated with new details about the ad buy.
Lowden has raised more money than her GOP rivals, pulling in $819K over the last quarter. Businessman/'06 Sec/State nominee Danny Tarkanian (R), Lowden's top rival according to polls, raised $379K over the previous 3 months and has $257K CoH -- about half what Lowden has.
Investment banker John Chachas (R) raised $513K, and thanks to a $1.3M loan, he has the cash lead, with $1.68M in the bank. Ex-Assemb. Sharon Angle (R), a favorite of the conservative subset, raised $369K and had $145K left in the bank.
Reid himself has $8.69M in the bank, but he didn't add much to his accounts last quarter. Reid raised just over $2M, but he spent more than $2M on an early ad blitz that, according to recent polls, didn't move his numbers at all. Reid banked a grand total of just $287 in the final quarter.
Nothing in her Leading With Integrity ad that talks about how she proudly cheated Ron Paul out of votes.
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