Mongiardo Latest With Tiny Ad Buy
KY LG Daniel Mongiardo (D) is the latest SEN candidate to launch his first round of ad buys, though he's hardly jumping in with both feet.
Instead, Mongiardo is dipping a toe in the water with a tiny purchase of less than $4K.
Like primary rival/KY AG Jack Conway (D), Mongiardo takes retiring Sen. Jim Bunning (R) to task for blocking an extension of jobless benefits. And like Conway, the ad buy is more about getting headlines than actually reaching voters (Unlike Conway, Mongiardo says he took on Bunning "and Tea Party supporters," the first time we've seen an ad specifically calling out the conservative movement).
"After seeing Jack Conway's talking head ad," said Mongiardo spokesperson Kim Gevedan, "we thought Daniel's record of strength, leadership and action would make a nice contrast for voters."
Mongiardo has spent a total of $3,786 on the ad, purchasing 25 gross rating points in Louisville and 35 GRPs in Lexington, according to a source with knowledge of the ad markets.
"I acknowledge that it's a small buy," Gevedan said. "Because our ad is more memorable and effective, we though that our ad is beneficial."
Conway launched his own first ad of the campaign yesterday, spending all of $27,900 to take shots at Bunning and the 2 top GOP contenders.
Mongiardo's ad, "Fighting for Us":
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