National Journal.com

nationaljournal.com > Hotline On Call

Walker Launches New Ad

Milwaukee Co. Exec. Scott Walker (R) is out with his second ad of his campaign to replace retiring WI Gov. Jim Doyle (R), and once again the likely GOP nominee is obsessed with lunch.

Walker likes to talk about bringing his own lunch to work in a brown bag, and his camp is doing its best to create buzz around what it calls a "brown bag movement."

In his first ad, Walker talked up his decision to give back a part of his salary after winning election as county exec. In the second spot, Walker uses the brown bag metaphor to advocate for smaller government and lower taxes.

And, a source in the Walker camp tells us, he actually ate the sandwiches featured in the new spot.

Walker's primary rival, ex-Rep. Mark Neumann (R), has already been on TV several times. The winner of the primary will likely face Milwaukee Mayor Tom Barrett (D) in the fall.

Walker's second ad, "Brown Bag":