DNC Will Spend $20M On Races
The DNC will spent $50M on the midterm elections, including a direct $20M investment in individual races, a plan chairman Tim Kaine called the most ambitious approach to a midterm election in the party's history.
Meeting with reporters today at a lunch sponsored by the Christian Science Monitor, Kaine said the party will focus not just on the millions of voters who regularly cast ballots in midterm elections, but also on the 15M new voters who turned out in the '08 election. Those voters, Kaine said, could make a key difference in tight races this year.
"We know who these voters are, we know where they are and their loyalty to the president," Kaine said. "Being able to increase turnout will have a significant impact."
In key states, Kaine said, voters who turned out for the first time to vote for Pres. Obama can make the difference. There are 400K first-time voters in CO, where Dems are defending SEN and GOV seats; 750K in OH, where Dems are pursuing a SEN seat while defending Gov. Ted Strickland (D); and 1.3M in TX, where Dems are going after Gov. Rick Perry (R).
The money the party spends will contribute to Dems' financial lead over the GOP. The RNC, for example, does not have the cash to significantly invest in races of its own, and top GOP strategists say they do not expect help from the RNC as the midterms draw closer.
Still, polls show Dems in a precarious position as voters make the most of their chance to register dissatisfaction with the country's direction. To counter that, Dems will try hard to make the election a choice between the 2 parties. While the party will brag about its achievements during the last several years, a referendum on Dem leadership could still prove disastrous.
"There's never a risk to be running on results. We just have to tell the story well," Kaine said. "It makes a lot of sense to run a race on the results of the president."
Meanwhile, Dems will drive home the impression that GOPers are little more than the party of no. "There has been a political decision by the leaders [of the GOP] that [obstruction] is their best strategy," Kaine said. "The other guys haven't done anything but stand in the way."
Kaine refused to offer predictions about how many seats his party might lose. Instead, he promised the party would continue to hold "strong majorities" in both chambers.
The $30M not going directly to races will instead be focused on a new kind of investment. OFA, the organizing wing spawned from Obama's '08 campaign, will spend the money on voter registration and personal interaction, which Kaine stressed is most important in the wake of a Supreme Court ruling that could invite millions more dollars into national politics.
"The right kind of politics is increasingly personal, more hand to hand," he said. "More of our staff is outside the Beltway than in." Kaine said the party has 250 community organizers spread throughout the country, with more on their way.
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