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Reduce, Reuse, Recycle

What better motto for GOP contenders this year? After all, they want smaller government, and they're not afraid to use the same message to get that across.

In some cases, those messages are more closely related than others. Take, for example, farmer Stephen Fincher (R), the highly-touted NRCC recruit running to replace retiring Rep. John Tanner (D). His latest ad slams politics as usual: "Career politicians have failed us. Wasteful spending. High taxes. The American dream is in trouble," a narrator intones.

The same narrator says the same thing, over the same images, in a new ad for farmer Dorman Grace (R), a candidate for AL's open Agriculture Commissioner seat.

The similarities don't end there: "Stephen Fincher: Deep roots in Tennessee, not politics," a second narrator says. "My roots run deep in Alabama, not politics," Grace pronounces while standing next to his tractor.

The 2 candidates share media consultant Tommy Hopper, a former TN GOP chair with years of experience in DC. Hopper said the ads present a good message for both candidates, and that he doesn't see a problem using the same clips and nearly identical scripts.

"It saved both candidates a lot of money, and they're running nowhere near the same market," Hopper said.

Check out both ads after the jump.

Fincher's ad:

Career politicians have failed us from Christopher Hanks on Vimeo.

Grace's ad:

7 Comments

personally, I'm excited by this news!

I would like to say that this is what's wrong with Washington politics. Fincher is backed by the NRCC so it's no suprise that a big player like Hopper is running his as well as other campaigns. It's the powerful getting more powerful, it truly is the Washington way.

If I wanted to be an "outsider" I would fire Mr. hopper and get closer to the Teaparty movement rather than surround myself with DC bigwigs.

Interesting that this article fails to mention that Hopper's butt (and Dorman Grace's) was totally kicked by yours truly with the Dale Peterson ad that went viral with over 1 MILLION YOUTUBE VIEWS.

Hmmm...

Wonder why?

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