Thursday, May 24, 2012

Scott Walker Allies Launch Ad Campaign

February 16, 2012 | 2:57 p.m.

In advance of a near certain recall election, a national ally of Wisconsin Republican Gov. Scott Walker is taking to the airwaves with a new TV ad aimed at bolstering the image of Walker's controversial budget repair law, and features state workers touting the measure's reforms.

Americans for Prosperity Foundation, the 501(c)3 sister origination of Americans for Prosperity, is launching a new minute-long spot featuring state workers praising the reforms enacted by Walker's controversial law, which curbed collective bargaining for public employees.

"I'm a state employee. And while I'm paying some of my insurance and retirement costs now, I know I have better benefits than most," says a man named "Shannon," who is identified as a state employee in the spot.

The ad is part of a previously disclosed $700,000 ad buy. Approximately half of the $700,000 total buy is being spent on the new spot, AFP spokesman Levi Russell said.

The strategy in the lead-up to the likely recall has been consistent for Walker and his allies: Use the time during the calm before the storm to run positive spots about his record.

The state Government Accountability Board is still reviewing recall petition signatures. One the signatures are certified, a recall election will be triggered and will likely take place early this summer.

Wisconsin voters remain divided: 51 percent approved of the job Walker is doing while 46 percent disapproved, according to a January Marquette University Law School survey.

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